(0 fans) Tha Alkaholiks, also known as Tha Liks, was an American hip hop group from Los Angeles, California. Since the early 1990s they have produced funky, upbeat, hedonism-themed party music with a hardcore hip hop edge, powered by the beats of DJ and producer E-Swift (born Eric Brooks in Columbus, Georgia, raised in Toledo, Ohio) and the lively, comedic rhymes of J-Ro (born James Robinson in Los Angeles) and Tash (born Rico Smith in Cincinnati). Though commercial crossover success largely eluded the group, they maintained a dedicated following on their native West Coast, throughout the United States and worldwide.
After the release of their third album, Likwidation, Tha Alkaholiks (made up of Tash, J-Ro, and producer/sometime-rapper E-Swift) took a much-needed break. Tash recorded and released a solo disc, Rap Life, while the other two focused on work and (presumably) drinking.
All the great songs and lyrics from the 'Coast II Coast' album ont he Web's largest and most authoritative. Coast II Coast Tha Alkaholiks.
However, in late 2000, an affiliate of their posse, the Likwit Crew, hit all six numbers in the hip hop lottery: rapper Xzibit, who is probably best known for his MTV reality show Pimp My Ride and his puzzling appearance as an FBI agent in the last X-Files movie, was able to wrangle in Dr. Dre to executive-produce his third album, Restless, which automatically provided the project with a higher media profile, and, as longtime fans expected, Tha Alkaholiks were brought in to provide a guest spot. Due to the exposure, the trio decided to hook back up for album number four, but they soon found out that hip hop had undergone a severe shift during their absence. In 2001, radio-friendly rap was the name of the game, and all hip hop albums were damn near required to include more commercial fare in order to justify/guarantee a release to the big box stores, where more units were shifted. Thankfully, this did not mean that the Trackmasters had the airwaves in the grip of their cold, dead hands: the very definition of radio-friendly had also changed, incorporating concepts from producers such as The Neptunes, Timbaland, and (to a much lesser extent) Rockwilder, who would have begged for radio spins just three years prior. Forced to make a decision or face the possibility if becoming irrelevant in our chosen genre, Tha Alkaholiks opted to change with the times.
They commissioned beats from two of the three producers listed above (Timbo wasn't invited, but can you imagine Tash drunken driving over one of the better Tim Mosely creations?), while E-Swift handled most of the rest, although he switched his style up more than a little bit to ape the flavor of the moment. The group even underwent a controversial name change: for their fourth disc, (note the badass cover art above), they officially switched up the group moniker to Tha Liks. Since I'm not writing their biography or anything, I have no clue if the name switch was label-required or the choice of the artists (although I am aware that it was done because most radio station deejays refused to play songs by a group that called themselves Tha Alkaholiks), but either way, the motive was clear: glorifying alcohol abuse = poor sales; taking that out of the equation = better sales ( maybe?). Wikidpad Portable Deutsch Download Adobe on this page. Sold rather poorly (even with some Neptunes assistance on the lead-off single, 'Best U Can'), and the crew took another hiatus, although this one wasn't as necessary as the last.
Find album reviews, stream songs, credits and award information for 21 & Over - Tha Alkaholiks on AllMusic - 1993 - Ohio natives turned West Coast underground kings. Tha Alkaholiks - Coast II Coast - Amazon.com Music. Interesting Finds Updated Daily. Amazon Try Prime CDs & Vinyl. Please enter a valid US zip code.