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Selecting the most suitable ecommerce platform for an online store is of a critical importance, as it can be the factor responsible for either success or failure for your business. This is particularly important for a small business since it has to make do with limited resources and budgets. As someone planning to create an online store or migrate your current store to another platform in the near future, you might be considering your options. And (aka Magento) are two widely acclaimed and used ecommerce store creation and management platforms today. There are, however, some huge fundamental differences between these platforms that you should be well aware of before making a comparative evaluation of the two: • Shopify is a commercial product (that you need to pay for) while Magento Community is a free, open-source software • Shopify is a hosted solution (where your store is hosted by them) while Magento requires that you provide your own hosting, install, setup and configure everything before you can actually start creating your store – something requiring medium to high level of web development and programming skills.
With these two important difference in mind, here is a head-to-head comparison between the two platforms: Features: Basic online store functionality – both Shopify and Magento offer basic store functionalities that are fairly powerful to use and maintain on an ongoing basis. Shopify can be said to be significantly easier to setup and use as compared to Magento. Inventory management – the Shopify Starter plan ($14/mo) restricts you to a maximum of 25 store items while Magento Community offers a virtually unlimited number of items. All other Shopify plans allow an unlimited number of items to be added to and sold via your store. However, on another note, Shopify now offers Oberlo as an embedded app for new users.
It should be noted here though, that while Magento allows a virtually unlimited number of products, your host (server) performance and site loading speed might turn out to be serious issues if you add too many products on your Magento store – something you don't have to worry about with Shopify, since it is a fully managed and hosted solution. Calculation of shipping charges – both platforms allow flexible and powerful options for calculation of shipping charges which is one of the most basic and essential aspects of selling physical goods via an ecommerce storefront. Provision for coupons and discount codes – Shopify, a bit of an underdog here, does not offer this feature on their starter plan while it is available on all other plans. Magento allows discount code creation and calculation functionalities.
Payment gateway options – Shopify has a major edge here, with support for 70 payment gateways while Magento Community is relatively at a disadvantage with support for a far lower number of gateways. More gateways, however, can be added to Magento store via third-party add-ons. Themes and Templates – both Shopify and Magento Community offer a large collection of themes and templates to give your online store a look and feel to suit your products and taste. While the number of free themes provided by Shopify is significantly smaller than that of Magento Community, it can be noted that the free Shopify themes are generally more contemporary as compared to the themes offered by Magento Community. Both offer paid/premium themes but here, Shopify is at a great disadvantage, with premium themes starting at $80, while Magento paid themes start at – an almost unbelievable – $1! In keeping with today's must-have requirement of responsive website design (a design that works well across a range of commonly used devices with which people get online), both Shopify and Magento Community offers a good number of responsive templates, free as well as paid.