This review discusses North American and European research from the sociology of valuation and evaluation (SVE), a research topic that has attracted considerable attention in recent years. The goal is to bring various bodies of work into conversation with one another in order to stimulate more cumulative theory building. This is accomplished by focusing on ( a) subprocesses such as categorization and legitimation, ( b) the conditions that sustain heterarchies, and ( c) valuation and evaluative practices. The article reviews these literatures and provides directions for a future research agenda. Be all you can be. Sniffy Download Free. — Recruitment slogan, US Army 1. INTRODUCTION Social Significance Questions of performance and its evaluation have gained greater social and scholarly prominence in recent years. With neoliberalism and the spread of market fundamentalism (), governments have turned to new public management tools to ensure greater efficacy, with the result that quantitative measures of performance and benchmarking are diffusing rapidly and are having important structuring effects on a range of institutions and domains of human activity (,, ).